When you look at my resume, it is clear to recruiters that my easiest and most recent marketable skills are in Sales. This is not my happy place, but I know that it is what I have going for me right now. In thinking about Sales positions to apply for, I have run through them all: Real Estate (I start classes today!), inside sales, Pharmaceutical, Tech, Auto, etc. I determined early-on that I definitely did not want to be a car salesman. The culture is not for me. That feeling was reinforced this week.
We are in a unique situation that we have never been in before, my husband and I. For the first time in our lives, we own our cars outright. I am currently on my third car. I still owed money on the financing of my first car (a black Dodge Neon named Effie) when I traded her in to buy my second car (silver Hyundai Elantra), and did the same with that one to get this one (dark grey Hyundai Elantra). My first and second cars had been run into the ground with some major problems, so it made more sense to trade-in than fix them. This one is in much better shape, it is paid off, and I hold the title (not the bank). I can see myself trading this one in within the next year or so for an AWD (Hello, New England Winters!) Hyundai Tucson. I would have chosen that last time, but for the color (white with gold trim) and the cost at the time. I am also in the enviable position of having paid my car insurance premiums before they were due, so I don’t have any car-related bills (other than gas) until 2017. This is a blessing during unemployment, believe me!
However, my husband has been bitten by the bug already, and he is also interested in the Tucson. As I am still unemployed, I don’t think this is the best time to be adding to our monthly expenses, but we went to a few dealerships to check them out anyway.
The first one we went to was the new location of the dealership we bought our last 4 cars from. They were courteous, knowledgeable, and appreciated our loyalty. The showroom was clean and well-ordered as was the lot, and the salesman came out to meet us after we had looked through the lot for a few minutes. We went for a test drive, we talked numbers and specs, we learned about the different features, and were not given the hard-sell by the manager. When it is time for my car, I’m going back there.
The second one we went to will never see my business, and it won’t see my husband’s if I can help it. We walked around the lot for a long time trying to see what they had. Where the other one had the cars parked together by model and year, this one was chaos. The 2016’s were mixed in with the 2017’s, the used cars with the new, and the different models all over the place. Service workers drove through with no regard for our safety, and no one came to talk to us, though we were out there for far longer than we were at the other place. When we walked into the showroom, do you think they jumped up to talk to us? No. My husband had to walk up to a guy in the back of the showroom to ask if someone could help him. That guy said that he was busy, but didn’t offer anyone else. There was a woman sitting at her computer watching us the whole time, but not volunteering. Only when both my husband and the other salesmen looked at her did she say she could help. We came to find out (in an very unprofessional conversation later) that she had had a bad experience with a trashy man at the end of her shift the night before, and when she saw us walk in, she “thought: Hell no! Not again!” Way to win-us-over, lady… Anyway, she talked in circles and a vagueness that wouldn’t have been noticeable if we hadn’t already been talking to other salespeople about the same models. She seemed distracted and not very interested in selling anything to us, though we were friendly and affable. She continued her tact of not caring and pretending to be ‘on our side.’ Given the other stories she told us, and the way she interacted with the manager as we were driving away, that was obviously an act. I’m sure there are people that feel that they can trust her and feel comfortable with her, but I was not one of those people. The showroom was messy and they didn’t have any brochures for the car we wanted. The brochure racks were half-full and disorganized, like everything else in this place.
Did I mention that my husband told her exactly what he wanted? No? He did. When we told her the second time what we were looking for and referenced cars we had seen in her lot, she got frustrated and made us go back outside to look at the models. Even she didn’t know where they were and couldn’t find them. She took the number off of one of the cars (not one that we would have bought, mind you), just to “run the numbers on the financing.” My husband had shown up with credit score and loan pre-approval with APR in hand, but they didn’t seem to believe any of it. We made sure they did not run a check, risking a hit to the score. They went into the manager’s office and she came back with $2800 off the sticker price. When we asked what that was, she said she didn’t know, but it included the trade-in and “some rebates.” We made her go back and find out what those were, knowing the deals that the other dealerships were doing, and knowing the resale value of the trade-in. She came back to say the trade-in was $1500 and the rest were “rebates.” We told her that we knew there was a $500 loyalty rebate and a $500 summer sale rebate, so really he was discounting the sticker price by $300. Also, the resale value of the car was nearly 5 times what they were offering.
The manager came out (I forgot to mention that she was in jeans and a casual top, and the manager was in a too-tight red polo shirt and jeans. I saw one man in a shirt and tie.) to see how we were doing. I was done being there, and it was time for lunch, so I told him that we knew what the rebates were, and that the trade-in was worth more. He blustered that he used to be a cop, so he was always clear and transparent with everything. Right. We had to go back out to the parking lot to find the actual car that my husband would consider, which was $2500 less. So they went back to his office to talk some more and go through those numbers. After a few minutes, they came back out and told my husband that they would sell him that car for $— per month. Period. No discussion. He was happy, because that’s what he wanted. I, of course, would have none of that.
“How did you come up with that number?” I asked the manager. “Well, I moved some numbers around, and I gave you some other rebates and discounts.” he said, not answering my question. I pressed him, but he would give the same answer. “So you gave us more for the trade-in, or you found other rebates?” I asked, knowing he didn’t, and he admitted that he was giving us 1800 for the car, and the two 500 rebates. So… the same deal. Anyway, the answer was enough for my husband, so they promised to hold that offer for 24 hours. The saleswoman told us that she was off the next day, so it would really be held for 48 hours. That’s when she took us outside for her unprofessional stories.
Here’s what the manager was doing: He refused to commit to a price, and that is where I knew he was not dealing fairly. If he guarantees what your monthly payments are (in this case, 72 months), he controls what the final price of the car will be after you’ve already agreed. If you take this deal, he will work to get the lowest % on your financing, because then he can declare a higher cost on your car, giving them more profit and higher commission. It could turn out that we get 2.5%, which would mean that we are essentially paying the sticker price for the car, and not getting any trade-in value or discounts at all. That, to me, is crooked dealing. If he was as honest and transparent as he says he is, then he would have answered my questions and told us what the new deal price would be, not take us for suckers.
As we were driving away, they watched us, talking and laughing with each other.
So I would be happy to be in a Sales position, but not at the cost of my integrity or soul. Car dealerships, being naturally much more competitive than other industries, tend to breed a culture that is sickening to me.
I enjoyed this article, I have been in automotive sales for 5 years. I fully understand your experience at the second dealer as I have witnessed other sales people do this and frankly it makes me sick! I am very passionate about cars and I very much enjoy helping people find the perfect car for their needs. I knew going into this business the “car culture” and perception that came with it, with that being said I set out in this business to make a change and with that hope to structure a loyal customer base. I LOVE buying a new car and the excitement of it and I was amazed at how many people dread this task. So I base all of my business principals on this one thought: ” I want to earn this customers business now, and forever, I want them to walk away feeling they received a fair deal and the best customer service and actually enjoyed purchasing their new vehicle”. I like to think that I have accomplished that. I think the problem is 99% of car sales people are not passionate about the brand they sale, or cars in general. For example I turned down a offer at a ford dealer that was lucrative simply because I did not believe in their product, and I could not sell to friends family or the general public a vehicle I simply did not believe in or was passionate about. Lastly they are usually wanna be hustlers and or cons or drunks which lack the integrity that I feel is needed in any sales job. So with all that being said, a lot of sales people in this industry unfortunately are just like the people you experienced at dealer #2, but their are some of us that truly do care and take pride in our work. We take pride in your referrals and doing business with multiple generations of your family.
Sincerely,
A young passionate car guy that happens to sale cars
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Thank you. If only all salesmen had your passion. I completely agree with the excitement of buying a new car.
Too bad you weren’t closer – I’d happily go to your dealership.
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